Introduction
This article outlines how you can build on the engagement from your Newsletter and turn it into opportunities to Generate Revenue and Engage with your contacts.
We have included some templated emails below for you to personalise and customise before sending to your contacts. Use the information from the MarketingHub: Analytics module to help guide you in who is most open to engagement and on what topics.
Accountants are using our content as a springboard to engage further with their Contacts by:
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1. Setting planning meetings - These could be a paid OR form part of your current interactions.
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Hi <Contact Name>,
I see you have been looking at our recent Articles on <Topic 1> and <Topic 2>. I think there are some real opportunities around <Topic 1> in your <Industry / due to the circumstance X>. Do you agree?
I'd love to talk to you more about this and share ideas with a lens to creating <Insert a Goal, ie Revenue/Profit/to reach $2 million in revenue> within your business.
If you can book some time on my calendar HERE I think that'd be a great first step towards planning for your business.
Regards,
<Your Name>
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2. Enabling clients to make contact - This leads to productive business discussions.
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Hi <Contact Name>,
It's been a while since I saw you at <Insert Event> it would be great to catch-up and talk further on how things are going for you now.
I remember when we last spoke, we talked about an opportunity to work together on <Insert Project>, which I still think would really benefit your <Revenue / Profit / Capacity / Lifestyle etc>. I've actually recently published an article on <Insert Article Name and link it to the particular Blog Article> and think it'd be a great start for our conversation again.
Look forward to talking to you again soon and I'll see you at the next <Insert Event>.
Regards
<Your Name>
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3. Proposing a particular project - Based on their business priorities, you can propose advisory projects.
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Hi <Contact Name>,
Our recent Newsletter talked about <Insert Topic> which is something I know is a business priority for you. If you haven't seen it you can access the article directly <Include the Name of the Article and link it to the Particular Blog Post>, I'd think it a great point to start for us to talk more on how we can work on <Insert Topic> in your business.
When you have a chance, book in some time HERE on my calendar and we can discuss further.
Regards
<Your Name>
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4. Proposing an accountability program - Your clients can benefit from periodic meetings with you (e.g. monthly, quarterly)
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Hi <Contact Name>,
We'd previously talked about <Insert Topic> in your business and the clear benefits you would gain from implementing changes on your current process for it. Below I have outlined these again:
- Change 1 - benefit
- Change 2 - benefit
- Change 3 - benefit
As part of an article last month I talked about <The Importance of Getting Things Done Post Planning> and think you would really benefit from a closer relationship with me to ensure the above points are realised.
What I want to propose is that I run regular accountability and strategy meetings with you to help ensure progress is made and that obstacles are removed as you come to them. Please book into my calendar HERE and we discuss further how this might look.
Regards,
<Your Name>
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5. Providing additional support resources - These may be available in LearningHub or can be developed and reused with multiple clients.
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Hi <Contact Name>,
Our article on <Insert Topic> was really popular last month, I saw that you were one of the many who spent some time reading it.
I thought you might appreciate some additional reading and ideas to consider so have attached a document that goes into this in further detail. (You could also go listing our a 'portion' and offer to go through those and MORE as part of a meeting together.)
It would be great after you complete it to schedule some time we can talk more on <Insert Topic> and how it could benefit your business.
Regards,
<Your Name>
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6. Inviting clients to contact you - For further advisory work when they are ready.
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Hi <Contact Name>,
I saw you've been reading the articles we have included as part of our bi-monthly Newsletters. We think they are a great initiative and way to communicate with our <clients/contacts/people within our sphere>, how have you found them?
We're always happy to talk about <your business/personal finances etc> so if you find something you'd like to talk more on please let me know. In particular, we've had a lot of interest on <Insert a point or topic you feel is relevant and a brief sentence to go along with it>.
If you do find yourself wanting to chat, either give me a call on <insert direct office line> or book in some time to talk on my calendar HERE.
Regards,
<Your Name>
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7. Asking for referrals - If the client has a good experience they will be happy to share details with their acquaintances.
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Hi <Contact Name>,
I appreciate your diligence in looking at our Newsletters and reading through the Articles we publish. It's a great way in these modern times to communicate ideas, strategies and concepts in a simpler way than a bulky Webinar or flashy video.
Expanding our reach and so who views our Newsletters is an important part of our business. Both to gain new business, but also to better understand new markets and trends we might not be aware of. Very often we have people within our sphere come to us for help, advice and oftentimes to excitedly share a new opportunity or piece of technology that is impacting their industry.
For that reason, I ask if you have anyone that you feel would benefit from the kind of content we publish and you enjoy. That you share with them the Newsletter or Article in question and give them the opportunity to benefit from our content as you do.
Regards,
<Your Name>
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8. Creating Awareness - The clients will begin to recognize you as an authority on business building and related topics.
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Hi <Contact Name>,
We've published 6 Articles on <Insert Topic> in the last 7 months and so definitely have the experience to handle its implementation across a wide range of industry and business sizes.
I noted that these Articles and the topic overall is something of interest to you. We'd love to talk more on it with reference to your business and look at an approach to getting you the results you're aiming for.
When you have some time, please book in via my calendar HERE and we can talk more.
I hope our content continues to inspire and provide answers for you, where you need something more, we are just a phone call away.
Regards,
<Your Name>
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